Get to know Luna Bea
designer INTERVIEW with luna bea bride
GET TO KNOW LOU SIMMONDS OF LUNA BEA BRIDE AS WE CHAT ALL THINGS LUNA BEA INCLUDING HER FIRST WOW MOMENT AND KEY SOURCES OF INSPIRATION
Luna Bea Bride in 3 words?
Elegant, rare and contemporary.
YOUR PERSONAL STYLE AND MUST HAVE ITEMS?
I would describe my personal style as elegant, sensual and casual, things I couldn't live without... my pup and Neroli oil!
TELL US THE ORIGIN OF THE NAME 'LUNA BEA'?
I have an on going love affair with the moon, stars, the sky and its power. I spent summers running wild in Spain; the moon is called La Luna. I love the talismanic properties adornments in ancient cultures and how they understood the power of the moon, the sky, the sea and how all life disconnected. Bea came from bee which in many ancient cultures are symbols of love, fertility and passion.
DO YOU HAVE A GO TO SOURCE OF INSPIRATION AND DOES THE CITY OF LONDON INFLUENCE YOUR STYLE AND AESTHETIC?
I love the Tate modern, and its amazing bookshop, but I have so many influences from Pre Raphaelite paintings to graffiti walls. Maybe that’s where the magic lies that I am fascinated by the sensual and the romantic in art and in life but with a hard edge. Romance re ignited for the modern woman and how she lives. London is a source; being surrounded by so many cultures creates a really interesting melting pot for me. Yesterday I walked past a lady with the most beautiful afro Caribbean hair braided with ribbon, then a few hours later a girl with flame red hair and a tattooed back... hard and soft, romantic yet modern, it's a cliché but it is what makes London so special!
THE LUNA BEA WOMAN, WHO IS SHE AND WHO WOULD BE YOUR ULTIMATE BRIDE?
She has her own style; she is wonderfully smart, humble, passionate, independent, elegant, funny and takes no shit! The ULTIMATE Luna Bea bride would be Tilda Swinton, she is so unique, strong, beautiful and otherworldly.
TELL US YOUR FIRST 'WOW' MOMENT?
It all happened so quickly to be honest! I put a few images from the first East London look book, in one afternoon on Instagram and The Mews bridal started sharing them! They then asked me to bring the collection and come and meet them, they brought the whole collection on the spot! I left the mews feeling very excited in a slight daze, I had a peek at my e-mails in the cab and I had two mails from Christy at Loho Bride and Rime Arodaky wanting to work with me, then the White gallery in Ireland… I was like ahhhh this is mental! They were all women I wanted to work with. At this point I was still working as an embroidery designer, and it took me months to think this might be a bit bigger than I thought… to be honest the first 6 months were a mad whirl wind.
OTHER THAN WORKING WITH SUCH GREAT INFLUENCERS, WHAT IS YOUR FAVOURITE PART OF THE JOB?
I love showing my traditional techniques to a fresh audience of cool and young women that totally get it, women who are tired of mass-produced pieces that anyone can have. I still get incredibly touched by how the pieces are treasured by my brides.
LUNA BEA ITEMS ARE RENOWNED FOR BEING FUTURE HEIRLOOMS, DO YOU HAVE ANY ITEMS WHICH WILL STAY CLOSE TO YOUR HEART FOREVER?
I am actually a bit of a hoarder when it comes to textiles, so I will have to say quite a few bits that’s I adore. My favorites though would be a 1900’s French globe de Marie and a silk gypsy marriage shawl from the 1920’s that’s covered in beautiful floral hand embroidery which was my great grandmothers.
"a tip for brides to be... remember that nothing matters when you are marrying the person you love!"
- LOU SIMMONDS